Blu-ray players reach 2.7 million units sold

 The Blu-ray Disc Assn. is touting a new milestone passed over the Black Friday shopping period, noting that player sales since launch reached 2.7 million units through Nov. 24.

Like the HD DVD camp¢s recent claims, the figure encompasses both Blu-ray-capable gaming devices and Blu-ray set-top players.

Through October, there had been 2 million units sold of the Blu-ray-enhanced PlayStation 3. That arguably gives Blu-ray set-tops a 700,000 piece of overall format unit sales. But the picture is muddied somewhat by the likely gangbuster PlayStation 3 sales in November due to the introduction of the relatively cheap $399 PlayStation 3. November console sales will not be available from the NPD Group until mid-December.

It¢s tough to calculate specific gains for Blu-ray set-tops, as many of the manufacturers have not released sales information on their players to this point.

Still, the 2.7 million sold is a clear achievement over the HD DVD side, which pushed its installment base to 750,000 units following widespread holiday retail sales, notably including $99-priced players at Wal-Mart and Best Buy.




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